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KCG helps its clients position themselves to win major Federal programs, providing strategic and tactical insight that differentiates their bids in this highly competitive market. Our capabilities span the entire business development continuum, from bidder identification, to SWOT analysis and competitor approach, bottom-up life-cycle price/cost analysis through black hat support. We help you understand in-depth competitive positioning, teaming strategies, approaches, and pricing. KCG's competitive assessment offering is designed to provide comprehensive but tailored support in the areas that are most important to your company. Those areas include:

Identification of Teams/Roles and Responsibilities
We assemble a candidate list of likely primes and subs, and through primary research we will ascertain their bid position. Through a combination of primary and secondary research, we assess which companies will fulfill specific bid requirements based on their corporate qualifications and past performance.

Past Performance
Using a number of data sources, we assemble a detailed list of team contract legacies, including likely past performance references and other relevant contract work. We provide detail on the customer, a descriptive summary of the work, value, and period of performance.

Strengths, Weaknesses, Opportunities, and Threats (SWOT)
SWOT analyses are built using content from primary competitor research as well as company literature and other publicly available information. The SWOT information we present is specifically tailored to the bid, the customer, the vertical market space, or the team as a whole. Weaknesses and threats offer opportunities for "ghosting" the competition.

Approach to Bid and Theme Analysis
Culminates from the requirements analysis, all primary and all secondary research. We provide insight and understanding into what the competitors are most likely to propose based on the combined strengths/weaknesses/opportunities and threats of their team.

Life-Cycle Pricing Analysis
A complete analysis is performed on the RFP pricing model in order to understand what the "real" pricing drivers are. A bottom up approach helps us develop a pricing model that illustrates potential competitors pricing from a labor mix, product mix, and cost loading perspective. This baseline pricing establishes a starting point from which to apply potential competitor pricing strategies to establish a range of pricing competitiveness.

Black Hat Support
Based upon primary and secondary research sources and our consultantŐs market knowledge, we participate as a member of your internal opportunity black hat review. As an independent resource, we support your collaborative effort to provide an unbiased perspective of each target companyŐs approach and strategy on specific opportunities of interest.